Founder & Creative Director

Emily began studying design at the age of 16 and earned a Graphic Design degree from Central Saint Martins in 2017. Obsessed with the combinations of typography, creative direction and layout in print magazines, she found her way into the fashion industry, where her editorial style secured her a role designing layouts at ELLE UK. This was followed by a series of in-house digital design positions at well-known British fashion brands. After gaining extensive industry-level design experience, Emily sought a new challenge—one that would allow her to do more with her expertise. In the summer of 2020, she launched Vibras Creative Studio and the rest is history.

Her vision has always been to build a down-to-earth studio that delivers a luxury experience. Constantly evolving and refining what VCS can offer, she is grateful to have handpicked an incredibly talented team of experts, each excelling in their respective fields. For Emily, the best part of her work is doing what she loves alongside a team and clients she truly vibes with. Outside of running the studio, you’ll find her exploring the coffee shops of London, looking for interior design inspiration for her content studio, keeping up with her weekly workout schedule and planning which country to remote work from next.

Designer

With experience working in industries from lifestyle to hospitality and wellness, Alice’s passion lays in crafting authentic visual identities that truly resonate with their audiences. At Vibras Creative Studio, Alice collaborates with Emily on branding projects from start to finish, helping to shape every aspect of a brand’s visual identity—from logos and illustration, to typography and digital assets. Her work is fuelled by a deep appreciation for storytelling, design, and helping brands visually express their purpose.

When she’s not behind the camera or at her desk, Alice enjoys crafting handmade pottery, embracing slow living, and exploring new places that bring balance and inspiration into her life.

Copywriter & Editorial Strategist

Veena McCoole is a freelance writer, content strategist and journalist based in London. She works closely with VCS clients to help them articulate their value online through compelling copy, sale-making content, and engaging, authentic brand narratives. From website copy to marketing collateral, she combines creative and commercial acumen to help mission-driven businesses develop a memorable online presence and be recognised for their expertise.

Veena has seven years of experience in communications, marketing, editorial, media relations, and journalism, having worked at Forbes in New York, a media startup, and a global corporate communications firm before going freelance. She graduated from Yale, and in 2024, qualified as a mindset coach.

She is half-Irish and half-Thai, and was born and raised in Singapore. Outside of work, she loves making homemade matcha, reading, and booking her next flight on the BA app.

Interior Designer

Molly began her career at London College of Fashion, studying Visual Merchandising before going on to work with several luxury British brands. As Lead Visual Stylist at Liberty London for four years, she was responsible for the store’s layouts and interiors. Following the impact of COVID, she decided to launch her own business, specializing in interior design for both commercial and residential spaces. Since then, she has worked on a range of incredible projects and become a proud member of House & Garden's The List. Molly enjoys working on diverse projects, from luxury new-build developments to single-room designs and commercial spaces.

Molly finds collaborating with Emily and the rest of the team to be a truly inspiring experience, as their aligned styles and shared vision allow them to create beautifully branded interior spaces for clients.

Content Strategy

Giselle has a diverse creative background, including a degree in Architecture and a career in Social Media Marketing which sparked her passion for design and visual storytelling. As a specialist in tailored content strategies, she takes the guesswork out of what to post, helping brands achieve sustainable growth on their social platforms. From target audience and trend research to shoot days and feed planning, Giselle ensures that each brand’s story is told in the most effective way. Her unique blend of creativity, ideation, and execution makes her expertise a key pillar in the process, providing our clients with actionable insights to help them get noticed online.

Photographer & Videographer

Shivani is an editorial and commercial photographer with nearly a decade of experience, specializing in soft and elegant photography and videography across various industries, including entrepreneurs, clinics, designers, and interiors. With a keen eye for editorial-style imagery, she brings a fresh and modern touch to businesses of all sizes. Born and raised in Canada with a South Asian background, Shivani is passionate about collaborating with like-minded creatives, finding inspiration in shared perspectives. She especially loves working with strong, leading women who have powerful stories to tell about themselves and their businesses.

As part of the Vibras team, she is always excited to bring clients' visions to life—because for her, it’s all about making magic. Outside of her work, she enjoys traveling, cooking, reading, and staying active.